Facebook’s Latest Update: Bad News for Page Owners (Again)?

It looks like Facebook is updating its algorithm again, and it could be that Facebook Pages will take another hit to organic reach. This time it will be posts by your friends that get prioritized on the News Feed, which is great news for users and possibly bad news for businesses. This is, by in large, old news; Facebook has been hammering down on calls to action and clickbait content since November 2014. If you and your social media strategies have not adapted by now, then you need to step up your game and catch up to the rest of the social world.

Facebook has said time and time again that the type of content prioritized on your Followers’ News Feeds is relevant to their interests. And what’s relevant to their News Feeds? The type of content their friends share. Let that be a lesson to you: the days of pure advertising and calls to action are at an end in the social media frontier. To make it in this landscape, you, as a business, need to start becoming more human, and that means developing a brand voice and personality, and more importantly it means trusting your social managers to do their jobs. Of course that also means finding a trustworthy social manager who knows how to navigate the potentially dicey social media environment.

So how do you go about finding your brand voice? It depends on your business, obviously, but the first thing you should do as CEO, owner, president, or higher up management is set some ground rules. Are you a fun-loving business that likes to get into ridiculous conversations with your customers and fan base? Are you educational? Professional? Sensational? Ask yourself: How would you, the owner, talk about your company to interested parties? Take note of your vocabulary, cadence, and emotions. This is how you want your business to look and sound on social media, and that’s exactly the type of message you should get across to your social manager. When you’re online, you’re not a salesperson; you are a human being who is proud of their business or product, and you want other people to see that. Passion is contagious. If you feel it, your audience will feel it, too. That makes all the difference in how people react to your content. Be more human today.

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Instagram’s “Second Chance” Update

instagram-logoOne of Instagram’s most recent updates will actually allow you to revisit your old submissions and “revive” them by adding new hashtags. This was not possible prior to this new update; if you posted a photo without hashtags, then you’re just out of luck. You either had to live with your submission as is, or you had to delete it and submit it again. If some of your older pictures had very few likes, it might be simpler to delete them anyway and resubmit them, but if you’ve garnered a significant number of hearts already and would like more, updating the hashtags might gain you extra popularity for work you’ve already done.

So what does this mean for the future of your social media strategy with Instagram? With the right tools, even your oldest submissions can become powerhouses of popularity. If you use tools like tagboard, hashtagify, and hashtags.org, you can follow the most popular tags in real time. By updating your old content in addition to submitting properly captioned and hashtagged photos, you can drastically improve your follower base. Just remember to stay relevant. I would love to see how much this will affect #ThrowbackThursday.

I would like to thank Andrew Mucci for the information in his article.