The infographic is one of the most powerful tools at a social media marketer’s disposal. These efficiently packaged images includes tons of information segmented into easily understandable steps accompanied by interesting visuals. You shouldn’t, however, see the infographic as a strategy that will bring you instant success; not all infographics become popular, especially if you’re working from a niche market. The shareability factor hinges on the size of the target audience. The larger the target audience, the more relevant your infographic becomes, though at the risk of being lost amongst thousands of other shareable images. Here’s an example if a neat, horizontal infographic that’s easy to read:
1. Be General, But Be Specific. I know, it may be confusing and contradictory, but you have to think from a consumer’s point of view. You may understand the information, but you need to be presenting the information like a teacher. Being general means to be inclusive, using language that everyone can understand and avoiding gender-specific pronouns like “he” and “she”. To be specific means you have to provide information and tips that your audience can use right away. The less work and effort your audience needs to do to benefit from your infographic, the better.
2. Choose Your Visuals Wisely. Yes, numbers are impressive, and your first instinct would be to add a pie chart or a bar chart. These things mean absolutely nothing to the average reader other than the fact that you’re comparing the size of one bar to another. Emphasize the use of percentages, as a visual of a large 75% has a more substantial impact than 3 quarters of a pie chart. It gets the point across faster, as the reader won’t have to translate a visual into a number as they view your infographic.
3. Avoid Sensory Overload. Yes, you have a lot of information to share, and no, you don’t have to cram it all into one huge superimage! Guide your audience. Take them on a tour of the infographic with numbered steps configured in a way that they can easily follow without getting lost or overwhelmed. If the reader doesn’t know where to look, they’ll miss on out on important information…information that you spent a great deal of time packaging into an infographic!
4. Be Accessible. Like I mentioned earlier, the information found in an infographic should be something your readers can implement right away with little to no effort. For example, an infographic about cleaning diamond jewelry assumes that everyone has a piece of diamond jewelry they can clean. However, if you create one about cleaning and maintaining jewelry in general (Step 1!) with a subsection that includes diamond jewelry, you’re going to reach a lot more people.