Say Goodbye to Promotional Posts!

It seems Facebook is cracking down on organic reach once again with its latest plan: reducing the number of promotional posts that appear in the news feeds of users, even if they Liked the Page from which these posts come. While it may seem like something I’d disagree with as a social media marketer, I’m going to have to side with Facebook this time around. But let’s get one thing straightened out: this does NOT have anything to do with Promoted Posts (which are paid for), but rather unpaid posts that Facebook as deemed “too promotional”. This is an example of what’s “too promotional”:

too promotional

According to the official Facebook newsfeed, the social network giant is targeting three types of posts:

1. Posts that only push people to buy something or install an app.
2. Posts that push people to enter a promotion, contest, or sweepstakes.
3. Posts that reuse content from ads.

At first glance this update might have marketers and social media experts quaking in their boots, but personally, I’m not worried at all. I’ve always been a proponent of quality content that is creative, unique, social, and in general, doesn’t look like it was generated by a computer and posted via an automated platform. This blog is called “Robots NOBOTS” after all! As social media marketers, we need to reach people from a social standpoint, which means we need to treat people like people, not potential wallets waiting to be emptied. Our social media accounts and Pages need to behave like human beings, not a hub for promotions, sales, and products. Treat your potential customers and fans well, and they will come flocking to your Page! Treat them exceptionally well, and they will come back with friends!

I won’t forget that Facebook killed organic reach for Pages, but this is an update I can get behind. It will reduce spam, and most importantly it will force the social media marketing industry to produce rich, engageable content. Coupled with Facebook’s promise to crack down on clickbait articles, we might actually start seeing some improvement in our News Feeds!

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Privacy Policy – Read at Least One of These

A site’s privacy policy is one of the most important documents you should read, especially when you need to sign up for an account. Every website should have one, and it should detail exactly what kind of data it’s collecting from you, how they’re going to use that information, and who is entitled to that information if and when they get sold, bought, or merged. The privacy policy is a sister-document to the User Agreement or Terms and Conditions, which usually states that by using the site, you are also agreeing to some level of data collection by way of tracking cookies and IP Address logs.

True, these two documents aren’t the most thrilling pieces of writing in the world, but it’s very important that you familiarize yourself with the type of language they use. Also you’re agreeing to something! Why would you ever agree to something if you don’t understands the terms and conditions? We’re all in the habit of clicking “Yes, I agree to the Terms and Conditions” box just to get to the next screen. Most of the time no harm will come of it, but do understand that the legalese most often protects the site owner first and the users second.

Most importantly though, the privacy policies of a website will state that the information they collect about you will be shared with their partners, including advertisers, in order to better target you as a potential buyer of a product or service. A great number of sites are connected to Google, which means that your searches and its contents are being monitored, collected, and shared with any company partnered with Google so that ads relevant to your interests are more likely to pop up in banners, side panels, and “promoted” sections of other sites you visit.

Don’t willfully put yourself in the dark about this type of practice. Read over a privacy policy and user agreement at least once just to see how your personal information is being used. If you don’t care, carry on. If you do, then learn ways to protect yourself by doing research, or by reading more posts from my blog. No pressure! Just letting you know it’s there!