Instagram’s “Second Chance” Update

instagram-logoOne of Instagram’s most recent updates will actually allow you to revisit your old submissions and “revive” them by adding new hashtags. This was not possible prior to this new update; if you posted a photo without hashtags, then you’re just out of luck. You either had to live with your submission as is, or you had to delete it and submit it again. If some of your older pictures had very few likes, it might be simpler to delete them anyway and resubmit them, but if you’ve garnered a significant number of hearts already and would like more, updating the hashtags might gain you extra popularity for work you’ve already done.

So what does this mean for the future of your social media strategy with Instagram? With the right tools, even your oldest submissions can become powerhouses of popularity. If you use tools like tagboard, hashtagify, and hashtags.org, you can follow the most popular tags in real time. By updating your old content in addition to submitting properly captioned and hashtagged photos, you can drastically improve your follower base. Just remember to stay relevant. I would love to see how much this will affect #ThrowbackThursday.

I would like to thank Andrew Mucci for the information in his article.

Pictures Speak Louder Than Words

PicHere’s the bottom line: a picture gets an idea or point across much more quickly than a paragraph. Experience tells us that we tend to scroll past a block of text for no other reason than it was too long; we want the poster to get to the point already without significant effort on our part. There’s even an acronym for this on the very popular site, Reddit.com: TL;DR, or “too long; didn’t read”, followed by a short sentence summarizing an otherwise lengthy post. It’s the reason why Twitter’s formula works so well. It forces us to be as interesting as possible as quickly as possible.

The relationship between words and pictures in a post is very important. Text alone may be sufficient to attract readers, granted you use a compelling headline or caption, but combine it with an interesting picture and you’ve got something that stimulates the reader visually and mentally.