Instagram’s “Second Chance” Update

instagram-logoOne of Instagram’s most recent updates will actually allow you to revisit your old submissions and “revive” them by adding new hashtags. This was not possible prior to this new update; if you posted a photo without hashtags, then you’re just out of luck. You either had to live with your submission as is, or you had to delete it and submit it again. If some of your older pictures had very few likes, it might be simpler to delete them anyway and resubmit them, but if you’ve garnered a significant number of hearts already and would like more, updating the hashtags might gain you extra popularity for work you’ve already done.

So what does this mean for the future of your social media strategy with Instagram? With the right tools, even your oldest submissions can become powerhouses of popularity. If you use tools like tagboard, hashtagify, and hashtags.org, you can follow the most popular tags in real time. By updating your old content in addition to submitting properly captioned and hashtagged photos, you can drastically improve your follower base. Just remember to stay relevant. I would love to see how much this will affect #ThrowbackThursday.

I would like to thank Andrew Mucci for the information in his article.

Advertisements

Good Old Reliable Hashtags: #ThrowbackThursday

Hashtag popularity comes and goes, but there are a few that are consistently good because they’ve been accepted by the social media community as a “thing”. One of the most popular hashtags is #ThrowbackThursday, which occurs every Thursday. The rules are simple: post something retro or old that we don’t see much of anymore, if at all, an comment on how it’s relevant to your personal life. Sincere this blog is mainly about Internet activities, have a listen at the sound I used to hear as a young lad when connecting to the Internet:

Many of the younger netizens might be asking “What do you mean ‘connect to the Internet?'” Nowadays, nearly every household in America has a constant connection to the web, either by way of WiFi or through their cellphone service. Back during the dial-up days, you had to connect to the Internet every time you wanted to use it. And as an added bonus of inconvenience, it took up a phone line to do it, which means if you’re connected to the Internet, anyone trying to call your home phone will get a busy signal. Many of the younger netizens might wonder: “What the heck is a phone line?”. Short answer: our phones were connected to the wall by wire like your modem.

So what makes a hashtag like #ThrowbackThursday so popular? It’s one that everyone old enough to say “back in my day” can use and understand. Technologies, culture, and trends change so rapidly nowadays, but we all have memories that stand out from the rest, especially during our teenage years. For people my age: mid 20’s to late 30’s, a single line from a song is enough to bring back a flood of memories, and since it was so pervasive back then, it’s easy for an entire generation of millions to connect on common ground.

See what I mean?

Social Media Snafoo – How to Handle the Fallout

Okay, you’ve made a huge little mistake, and you didn’t notice until a torch-wielding mob has descended upon your Twitter feed. What do you do? What can you do? Apologize? Ignore the issue? Clarify exactly what went wrong? There are many ways to approach a problem like this, but it’s quite evident that you should be as honest and open as possible. Let’s take a look at one of the most recent incidents with Digiorno Pizza and a trending hashtag, #WhyIStayed.

Let’s lay down a little background information: #WhyIStayed was used to share stories of domestic abuse in order to create a vocal support network for women in light of the domestic violence case involving Janay Rice and her husband, former NFL player Ray Rice. Digiorno, seeing the trending hashtag, decided to use it with the quip “You had pizza”. The reception was not pretty. The pizza company soon discovered their mistake and went into damage control immediately. In my opinion, they handled it exceptionally well. Digiorno openly admitted to the mistake, that the tweet was sent without first researching what the hashtag meant. They’ve even gone as far as responding to individual tweets with personalized messages and apologies, not a copied and pasted statement that looks like it was drafted by a lawyer. Yes, I believe it was an honest mistake (I’ve made a few myself before quickly deleting a tweet), but when you’re a large corporation, there’s only so much you can do. Media coverage have boldly stated that Digiorno’s tweet “backfired” as though the company did it on purpose. With the current fight for women’s rights and equal rights in America, that’s simply not the kind of publicity you want! At all! For the sake of the genuine issues at hand (women’s rights, reporting domestic violence, and speaking out against abuse), I say we let this one go. It’s not like the pulled Enetenmann’s and just pulled out of Twitter completely for several years hoping people would forget about #NotGuilty. Short answer: we didn’t. And remember the Union Street Guest House, a wedding venue that charged $500 for every bad review they received on Yelp? The moment owner Chris Wagoner said the so-called “policy” was a joke that was never removed, over 3000 reviews bombarded Yelp and dragged their 5-star rating down to just one star. If he was being honest, no one believed him (and neither do I). Sometimes a practice is so bad that not even the best attempts at damage control can fix the issue.

So what can we learn from this experience? First, do your research and don’t hashtag blindly! Just because a hashtag or topic is trending does not mean is a positive trend. It takes just a few minutes to find out what it’s about, and a few minutes will save you months of grief and possibly thousands of dollars in damage control.