I’m no Mark Cuban fan, and he’s clearly trying to sell his app in this video, but he does give solid advice about being in control of your digital footprint, which, in basic terms, your online “permanent record”. I’ve mentioned in a previous post how your old profiles, accounts, and journals persist long after you’ve forgotten about them, and that’s exactly the type of digital footprint that can lead to your personal information being leaked or stolen. We tend to think we’re relatively safe online. For the most part we are, but only due to the fact that there are millions of netizens online, making your information arbitrary or unappealing by way of obscurity. That’s no reason to be careless.
While our governments and systems aren’t as dystopian as Cuban suggests (at least not yet), you can seize control of your digital footprint. Potential employers and other interested parties will be looking for your online, especially on social media. Armed with this knowledge, you can shape the way people view you by being mindful of what you post, when you post, and where you post on social media sites. Remember the old mantra about making a first impression? Your digital footprint is your first impression for everyone who cares enough to look for you; it is up to you to put your best foot forward. While you’re not around, your online profiles are your stand-ins. Here are a few things to be mindful of:
1. Usernames: Pick something appropriate. If you want your online social life and work life to be separate, use different usernames.
2. Language: Use proper communication, be respectful, and don’t assume no one’s looking. Someone is always looking.
3. Privacy Settings: Yes, it’s a hassle, and yes, it takes time, but a little but of time invested goes a long way. Are there pictures you don’t want strangers looking at? Check your privacy settings!