Everyone wants something positive they’ve made to go viral, but whether it catches on is completely up to two factors: the effort you put into your content and luck. Mostly luck, because tons of viral videos and images took very little effort in terms of marketing and production to achieve their ultra-popular status. On the other hand, you could’ve put hundreds of hours into creating content you’re proud of and get very few views. And that’s where the problems with best practice articles come into play, especially the ones that give you a list of tips on how to make viral content. They’re intentionally vague. If a magic formula for virality exists, everyone would be doing it. Let’s explore the 6 “tips” from Social Media Today with a critical lens.
1. Make a Compelling Niche Video – All you need to do is offer something quality and original and niche…that’s it! That’s all you have to do! That’s like saying “All you need to do is take these tubes of paint and make a Picasso!” Let’s face the facts here: quality, original, and niche content takes time and resources; it’s not something you can half-ass or bang out in an afternoon. You need to worry about timing, environment, topic, execution, and reposting. And like I mentioned earlier, you can do everything right and still not achieve viral status.
2. Use Thorough Video Descriptions – Why wouldn’t you? This isn’t a tip! This is something you should be doing right from the start to take advantage of keywords for SEO!
3. Add Tags that Identify Your Video’s Keywords – This “tip” is unnecessarily separate from “tip” number 2.
4. Promote Your Video Through Social Networks – Again, this is nothing new. Standard practices are not tips.
5. Engage in Conversations on Youtube – Now this is a sound piece of advice. Many marketers forget to answer questions or make comments on their Youtube content. Taking this step can show you go above and beyond to engage with people who enjoy your content, and if there’s anything the people of Internet enjoy most, it’s that their opinions are heard.
I know this must all sound so cynical, but there are only so many best practice articles you read before they start becoming repetitive. Social media marketers are always looking for new ways to innovate their craft because the industry is in constant flux. Rules and tips that work today might not be relevant in 6 month’s time, trends change every single hour, and the global narrative of the Internet has no constant (except for the love of cats). Many of us look to sites like Forbes, Social Media Today, and Mashable to keep up to date with the latest tips and strategies. You guys and gals are the experts! Show us you mean business, because you’re held to a higher standard when it comes to your information!