Hi, my name is Felix, and welcome to Robots Nobots. This blog is here to educate and inform about the best practices of social media. Some of them may seem obvious, but there are subtle hints and tricks that can make a real difference on how your influence on the web can grow and develop.
Be More Human.
Many companies seem to have a problem acclimating to social media sites; they often see it as just another tool in which to invest some resources, a broadcasting system, or a way to sell a product to potential customers. That’s entirely missing the point. What’s the first word in “social media”? It’s “social”. There’s an expectation of decorum on social media sites. Each social site has it’s own set of “rules” on how people ought to behave, and that comes down to the type of content you’re expected to share. As a company you have two choices: play ball or fail utterly in your attempt to sway the masses. Sites like Facebook and Twitter are an opportunity to grow your brand’s personality, to show everyone what you’re like, what you’re about, and what makes you tick. It’s a small window into the minds of the people who work for you, and how you behave on these sites answers a rather amusing question: “if your company were a person, what would they be like?” The solution is simple. Or extremely complicated. It’s all a matter of perspective. But if you want to make the most out of social media, you need to be more human.
What Does “Robots Nobots” Mean?
The name of the blog addresses one of the most common mistakes in the use of social media: high volume of posts with very little original content. Retweeting and posting soliciting links is certainly necessary, but if that’s all you do, or if it makes up a bulk of your content, you will achieve little more than a machine or computer program called a “bot”. The title of the blog is a reminder to always include original and compelling content as a social media marketer. A creative mind cannot be replicated by a computer program (yet).
This blog also explores the issue of Internet privacy, safeguarding your data, and taking control of who is receiving your data and for what purpose they are using it. Since everything you post or submit online likely exists in some form as a sort of permanent record, there are small but important steps you can take to present yourself in the best possible light, and to ensure sensitive information remains private. There are thousands of malicious bots that exist today, and hundreds more are created every year, each one designed to seek out and steal private information. Fortunately there also exists countermeasures designed specifically to counteract them – most of them only require installation and periodic updates to keep you and your data safe.