I don’t know about you, but I have a general dislike of “autoplay” features on sites whenever they feature a video. They’re indiscreet, and if you don’t have headphones plugged in, there’s a good chance you’ll end up disrupting others around you or embarrass yourself due to out-of-context audio clips. Facebook counteracted this bit by muting videos until you tap or click on them. When I saw what Pinterest was up to, I felt pretty excited: motion-based promited pins for businesses.
Let’s face it, video isn’t really Pinterest’s usual flavor, even if they are a powerful marketing tool. Their motion-based pins, however, makes use of a GIF-like format – moving images linked to videos, but they only “play” while the user scrolls. Not only is this eye-catching, getting people to scroll up again for a second look will make it more likely for users to see related pins. Combined with videos linked along with the motion-based pins can prove to be an excellent way to drive traffic to your site. You continue to impress me, Pinterest. I can’t wait to see where else you’ll go!