The world has gone mobile, and that means millions of apps are being installed every day on smart phones, tablets, and other devices that rely on Internet access. What most people don’t know is that when they download an app, they are subject to user agreements that allow the owners of the apps to collect personal and private data that will be shared with advertisers. You might think that apps like Facebook, WhatsApp, and other social media platforms would be the worst offenders, but according to Forbes staff Parmy Olson, the worst offenders are actually games like Fruit Ninja and Angry Birds. Locational data is one of the things these apps collect. The game developer doesn’t care where you play, but the advertisers who pay the game developers to include their ads in the app most definitely do.
You might’ve noticed that apps nowadays will inform you about what type of data they collect before you finish installing it. As an advocate for transparency in all facets of life, simply stating that your data is being collected is not enough; the developers of these apps and games should let you know exactly where your data ends up, who’s buying it, and for what purpose. On the other hand, it’s a little understandable that free apps require advertisers in order to stay in business. But it’s also important not to confuse this data collection with up-front advertising on certain free apps that allow you to pay a small fee to remove ad banners. This fee only pays for your right not to be advertised at directly, It does NOT mean they stop collecting your data! It only means that you’ll be advertised to later through a different medium.
So how far does this go? How much data is being collected? A driving apple called Google Waze collections your locational data, but it also shares this data with local governments! Doesn’t that strike you as “Big Brother” behavior? It’s not a matter of whether you have something to hide, but rather a reasonable expectation of privacy within your own property – including your car and where you’re going every day! It can go further than that. Last month Twitter unveiled Fabric, a platform for building mobile apps. Included in the tools is something called Digits, which is used to send SMS Registrations to people signing up for mobile app services. Normally this would an expensive undertaking for the owner of the app, but with Digits, Twitter would be paying for the text delivery. However, Twitter also gets to keep the phone numbers for advertising purposes. This behavior isn’t explicitly explained to anyone downloading or registering for the app!
So the question remains: Are your apps compromising your privacy? YES, absolutely they are! The more important question is this: do you care enough to make changes to your mobile behavior?