It’s the buzzword that’s on every social media marketer’s vocabulary: Quality Content. But what exactly does it mean? There’s no magic formula that will make every post you make instantly popular, because “quality” is a completely subjective term that’s dependent on your target audience. That’s right, you don’t decide whether or not the things you post are considered “quality content”, that status is given by the people who access that content and deem it “quality” enough to share with their friends. The most important thing to keep in mind is that you’re not adhering to your personal concept of quality content; you are always creating it for your readers and consumers. This means you have to be wary of your use of language, images, and post frequency. Vary and adjust your vocabulary to match your audience and post where they post most often.
So how do you define quality content? Do you gauge its worth by Likes or Shares? Or do you delve deeper and look at how long someone stayed at your article, whether or not they scrolled all the way down, etc? All of these are valid markers of quality content, but whether or not the marker applies with change from post to post.