I am currently a member of Ello, the latest social network that is primed to take on Facebook and win the hearts and minds of users with its seemingly altruistic philosophy. No advertising, options to opt out of standard data collection on users, and more importantly, a free-to-use network that will never set a mandatory price. It appears the only way to become a member of Ello is to submit your email and wait for an invite from the Ello admins, or to have a friend who is already a member send you an invite. Every new account can invite up to 5 people. While I get that it could help weed out potential fake accounts, I also see it as a weakness, and a cumulative one at that. One spam account can invite up to 5 spam accounts, each with the ability to invite up to 5 spam accounts. Hopefully Ello will spend a little time explaining how they would combat an exploit like that. Let’s move on to my experience so far!
Ello’s in its beta phase, so I will refrain from being too harsh. My first impression is one of slight confusion. There’s minimal wordage from the moment you log in. There are two main sections: “Friends” and “Noise”. In the friends section you will find your friends listed in nice, cute bubbles with the news feed to the right of them, which only shows posts from people you’re following. Everything else goes into Noise. Nice.
My second impression of Ello is that everything is very simple. A little too simple. The site features a lot of white space and no visible borders, leaving the user in a sort of nebulous floating space. On top of being none too crazy about the font choice, the reply features are faded out until you roll your mouse over them, so text seems to get lost in the vast emptiness of Ello. There is no like system that made Facebook famous, but you do get the number of views and the ability to comment. No longer will people be able to quantify exactly how much people like a post. I actually admire the omission of the “Like” function. It makes Ello a place for people, not businesses, and it’s the presence of businesses that turn social networks into advertising platforms.
Verdict: In its current state, I would describe Ello as a more social version of Tumblr with a sprinkle of Twitter.
The paid features aspect of Ello has given me pause. I’m curious to know exactly what features they plan to include, especially if they’re touting the whole “free-to-use” philosophy. Right off the bat I will guess that for several dollars (perhaps $4.99), you will be allowed to have additional invites so you can migrate more of your friends over from Facebook. I’ll even go as far as guessing that current beta users will be given extra invites as a thank you from the Ello admins. The upcoming features section has “Private Accounts” listed. I hope this will be a free feature and not something you have to pay for. I’m actually quite excited to see where Ello will go and how it will evolve as it gains more users. Make more videos! Keep us in the loop!