You use social media to connect with large groups of people, including friends, family, fans, and most importantly, potential fans. Not everyone will know who you are or where you’re situated online, so it’s incredibly important that you include every important link you have on your About section. Seems obvious, right? Not everybody’s doing it, and that’s a problem. It only takes a minute or two for you to tweak your profile settings, so there’s absolutely not excuse not to do it right now.
Some people might assume to posting content with links to their website will be enough. No. Not with the way content is being distributed with the latest changes to Facebook’s organic reach algorithm. Not with the millions and millions of tweets being dished out every day of the week on Twitter. You cannot always rely on your posts reaching the people you want to reach, but if you create a hub for yourself and everyone who is potentially interested in your company and product, people will always know where to look. Your content is for current events and trending topics. Your profile is for everything consistent and static.
You need to stay on top of new marketing techniques, but you should never forget about the basic essentials. Make sure your links work, make sure they go where you want them to go, and always pay attention to the little details on your profile. It’s never as exciting as the rich and dynamic content you see on news feeds and trending side panels, but it’s equally as important.