Who’s to blame for the latest trend of posting links with sensationalist headlines? It’s hard to tell, but we all know one thing: it’s working. Well, working in that people share the content, but failing in that most people don’t even access the content for more than just the headline or the first paragraph. In fact, I’m amazed at its effectiveness. Viral content from over 10 years ago have come back with shiny new headlines and rekindled a long dead netpidemic (let’s see if I can make this term trend!). This is the latest craze, the best material we can find, and the perfect method of gathering data on the unsuspecting public through social media channels. They know where you’re coming from, and often these articles of extreme exaggeration have social logins that not only broadcasts what social sites you use, but also with whom you’re sharing the content. Other bits of data include how long you’ve stayed on the page, whether or not you’ve scrolled all the way down (that’s why some pages load partway until you scroll), and even where your mouse lingers and for how long (Clicktale). And that’s just the tip o the iceberg! If you really want to know how many ways a site is tracking your actions, install the Ghostery app. I mean just look at this. There are TWENTY different tracking tools and social buttons! Most sites have a hard time coming up with 4!
So what’s wrong with it? Some will say it’s harmless fun, but in my opinion, it perpetuates the spread of inaccurate data, compromises you and your friends’ right to privacy, and clutters up our social media feeds. So what can we do as users? What can the owners of these sites do as content producers? For the latter, try producing quality content without resorting to sensationalist headlines! It’s hard work, yes, but you shouldn’t have to lure people into sharing your content without actually reading your content! Why bother with any articles at all? You’d do just as well to simply have the headline and a pretty image to with it. As users we can stop sharing Clickbait content. Or at the very least we can read the articles and THEN decide whether or not it’s worth sharing! Content producers create these sensationalist headlines because people are sharing them, and people are sharing them because they’re too lazy to read. If no one takes the first step, then we’re never going to get anywhere, the content’s going to get worse, and your private information becomes that much more of a commodity. You have been warned. Now stop it!