What is the world telling you? Every day we are bombarded with an endless stream of advertisements and hidden messages from every corner. Magazines, billboards, radios, smartphones, and computers – these are some of the most common tools of persuasion, and they are tools found in nearly every home. We live a world dominated by media, both print and electronic. It is important that we arm ourselves with skills necessary to deconstruct what’s being placed in front of our eyes and get at the “truth” behind media’s motivations.
When you think about the advertising industry, you start to see that the relationship between corporations and consumers is almost high school in its structure. The corporations are the “in-crowd”, the popular kids who set the status quo and the rules of conformity, and the consumers are eager freshmen itching to be included. They play at your heartstrings, hinting at a need you never knew you had, then provide a solution to fulfill that need. In other words, they tell you, with the utmost confidence, that something is missing from your life, and they have just the thing to fill that void.
In this TED Talk with Andrea Quijada, she explains how you can between the lines of media in order to get at a message hidden beneath the marketing language. A commercial about purchasing a diamond ring for your significant other portrays the message that you can express your love in the form of an expensive piece of jewelry. The underlying message, however, seems to suggest that unless you purchase this expensive piece of jewelry for your significant other, you don’t truly love them, or you can never attain the kind of happiness portrayed in the ad. This diamond is the ultimate expression of love – the mark by which all love will be compared. Unfortunately for us consumers, we don’t always have a full orchestra to supplement our grand gestures. This kind of media bombardment promises you something more than what you have, and it instills a strong, yet temporary sense of urgency. These tactics would not be so effective if they weren’t so constant and pervasive (I’m looking at you, Hulu ads).
I am a huge fan of Gothamist. It provides local news written and reported by the civilian population – local residents dishing out the latest news in their very own neighborhoods. While Gothamist does write articles on stories gleaned from reputable news sources, their original content offers up a very special brand of journalism and flavor. It is written in a language seasoned with inside jokes and references every New Yorker understands. It’s a wonderful system where everybody can be a journalist online! But it also breeds a serious problem: everybody can be a journalist online.
The Internet has the media working at breakneck speed, and unfortunately, Journalism has fallen in with the wrong crowd. Every news site rushes to get the story out first, and more and more often they start to get their facts wrong, or they fail to check their sources. The next time breaking news circulates, see how many typos you can find in their articles In CNN’s case, count the number of redactions they make over the course of reporting. It’s become a culture of “make mistakes first and ask forgiveness later”. We, the people, put our trust in the professionalism and vigilance of journalists. Too much trust. And it is that very trust that brings us to some of the most glaring problems in social media today.
We are very lucky to have sites like Snopes.com. Unfortunately many people don’t think to use Snopes to find out if latest Internet rumor tells truth or is a bunch of baloney. We’ve all seen it in our feeds: sensationalist titles linking to articles warning the population about spying devices in our pills, radiation leaks from Fukushima contaminating the entire Pacific Ocean and threatening the lives of Californians, or earthworm meat used in McDonald’s hamburgers. Did you believe them? Or did you do a bit of research and find out they’re all half-truths or a complete load of bunk? If you chose the latter, then you can wear your Media Literacy badge proudly. In our media-driven society, we need to question everything and view new information through a lens of skepticism and curiosity. Trust me, you do not want to be the next person to read a article or view a video by The Onion and not only take it seriously, but also announce to everyone on your Facebook page that you cannot tell the difference between journalism and satire.
Things to Remember:
1. Always check your sources. If you cannot find an objective and trustworthy source, take it with a grain of salt.
2. If it’s too good to be true, it probably isn’t.
3. Always check your sources.
4. You never knew you needed it until you saw the ad. What does that tell you?
5. Always check your sources.