We’ve all heard about what’s “trending” on Twitter, but what does it really mean? Simply put, they’re the most popular topics of the day, hour, or even minute. It’s the conversation in a busy room that grabs the most attention, where a large group of people are paying the most attention and participating. It’s a massive communal dance floor where rings form around the most talented, flamboyant, or strangest dancers. So how can you predict what will be trending? You have to follow the news, whether it’s local, world, or celebrity. If President Barack Obama schedules a press conference about Swiss cheese, you can bet #swisscheese and #obamaswisscheese will trend. If a topic becomes extremely popular over a short period of time, it can take on a brief flash of viral status. However, virality occurs extremely quickly and stays popular for extended periods of time, whereas trending takes a little bit of time to build up and usually dies down in a day or two.
Trending topics are conveniently located on the left of your Twitter page along with their relevant hashtags. But how can this be relevant to you? With so many people throwing their voices and opinions into the mix, yours is likely to be drowned out, right? Well, unless you’ve got thousands of followers, that will most likely be the case, even if you throw out the relevant hashtags over and over again. So how do you set yourself up to be heard? It’s no guarantee (nothing ever is), but if you seek out the people or organizations that do have thousands of followers and reply to them, retweet their posts, etc., you increase the chances of being heard. At the very least you might grab a few new followers for yourself.
The social media sphere is like the ocean: dynamic with its ebbs and flows, filled with life, often polluted, and changing constantly. It is fickle, holds grudges, champions the most unlikely causes and topics…let’s be honest – the internet is a strange, exciting, and scary place. You need to learn to leap headfirst into the trending waves and hope you catch a really good one. If you’re lucky, you can become a celebrity for a day. If you’re already a celebrity, you’ll be the one making the waves.