Buzzword #2: Organic

urlWhat exactly does “organic” mean in social media terms? It’s actually very similar to the definition of the farming and food definition. Organic search results in search engines like Google come about from hard work and dedication without paid advertising or bidding on keywords. When an employer wants better ranking in organic search results, they are asking for the very basics of search engine optimization. While SEO may be the most cost-effective way to maximize your online marketing efforts, it is also the most time-consuming. It requires you to post quality content frequently while managing inbound and outbound links and making sure what you’ve submitted becomes visible and easily found on all your social media platforms. The process might be methodical, but the content is where you show off your expertise in whatever you’re advertising.

How can you be sure your submissions are counted by Google? Like I mentioned early, you need to post quality content frequently. But what does “quality” really mean? It means to avoid copying and pasting large blocks of text. It means flexing and expanding your vocabulary. It means to be creative. Organic results are awesome, but only if you put in the time and effort to make it worthwhile! As a long term investment, it will make you a strong and reliable source of information, which in turn maximizes the influence you have in directing traffic and generating hits.

Tips:

1. Avoid expository text in flash objects. Your text might very well contain the keywords required to improve your organic search results, but because they’re imbedded in videos or flash files, Google cannot pick findthem! If a video or flash object is absolutely necessary, make sure to have a well-written description that make use of your keywords.

2. Vary your terms! While it’s fine to use terms like “social media” frequently if you’re optimizing for social media, you can break term up and still be relevant to Google’s search bots: “See what media is saying about social networks”.

3. Pictures draw them in! If you’re going for a longer article, make sure to include a picture every few paragraphs to give the reader a different kind of mental stimulation. It will keep them interested in what you have to say. Likewise it is usually best to start off with a picture to get their attention in the first place.

Click here for Buzzword #1: Viral

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